Journal

Notes from the studio.

Practical writing on design systems, AI product UX, service design and brand identity. Mostly the things I wish someone had handed me at the start of each project.

  • How-to · Design systems

    How to audit a design system in 5 days

    A 5-day, end-to-end audit framework for design systems — stakeholder interviews on day 1, ship a punch list and roadmap on day 5. The version I run for clients.

    2026-05-04 · 8 min read

  • Coming soon

    Designing trust into an AI product

    Lessons from a year of designing conversational AI for Aimigo — what worked, what didn't, and how to keep the AI feeling like a tutor instead of a chatbot.