Ius Laboris — HR Health Checker.
Role: UX & UI designer · Duration: 6 mo (CDD) · Scope: Tools section design, HR Health Checker self-audit flow, conversion path from free check to paid audit.
The problem
Ius Laboris is a global alliance of HR & employment law firms. Their website was built around expertise — but expertise alone doesn't generate leads. They needed a way to let HR teams self-diagnose: are we compliant? Then route the worried ones to a paid HR audit.
What I did
- Respected the existing layout system and UI chart, while introducing a new Tools section into the navigation menu.
- Added movement (videos, structured page elements) for immersiveness and freshness without breaking the firm's authoritative tone.
- Designed the Free HR Health Checker self-assessment flow — a guided questionnaire that surfaces gaps in non-compliance and missing HR practices.
- Built the conversion path from free-check results → request a paid HR Audit.
What shipped
Live on the Ius Laboris site at: iuslaboris.com — HR Health Checker .
What I took away
A lead-generation tool inside a serious B2B site has to walk a tightrope: it must be obviously useful and free, while not undermining the firm's authority. Restraint in motion and copy did most of the heavy lifting here.