A multi-disciplinary design studio in India.
We design products people actually use — UX, UI, service design, design systems and brand identity. For AI, edtech and consumer companies. Founded by Devina Naik (ex-Aimigo, ex-AXA, ex-Dailymotion).
What we do
Design that earns its keep.
Concept Folie partners with founders and product teams on the messy, end-to-end work of shipping good products — from research and service blueprints to ship-ready interfaces and design systems that scale across an organisation.
Our work lives at the intersection of user convenience and a quietly playful simplicity. We've built it before — for AXA (across 50+ entities globally), Aimigo (AI-powered language coaching at scale), Dailymotion, Groupe SEB and Ius Laboris.
Selected work
A few of our favourite problems.
Aimigo
AXA Global Design System
Ius Laboris — HR Health Checker
Groupe SEB
Papili Zero Waste
Google Wellbeing
* Independent / thesis projects are clearly marked. Brand marks shown for context, not commercial collaboration.
Built it before, at
Five years of shipping inside the teams that ship.
Before launching Concept Folie, Devina spent five years embedded with product teams across Paris and beyond — designing features, systems and brands that ended up in front of millions of users.
- Aimigo
- AXA
- Dailymotion
- Groupe SEB
- Moulinex
- Tefal
- Krups
- All-Clad
- Ius Laboris
- Gymglish
- Speechi
- Decathlon
- iD Cas
Have a project in mind?
Start with a 30-minute call.
We'll talk scope, fit and timeline — and tell you honestly whether Concept Folie is the right partner for it.